Privacy
How this website uses analytics and cookies. Last updated 15 October 2026.
Who we are
This website is run by MOLCH ApS, based in Copenhagen, Denmark. Questions about privacy: privacy@molch.dk.
What we measure
We use PostHog, hosted in the European Union, to understand how visitors use this site, so we can improve it. We see, for example:
- which pages and sections are read, for how long, and how far down people scroll;
- clicks, including clicks through to our products and on our contact details;
- how people found the site (the referring site and campaign tags in the link);
- approximate country and city, browser, device type and page load speed.
Your IP address is not stored: PostHog uses it only to work out the approximate location and then discards it. We don't sell or share the data, and we don't use it for advertising.
Cookies and your choice
On your first visit a small box asks whether you accept analytics cookies.
- Accept: PostHog stores a random identifier in your browser, so repeat visits are recognised, and may record anonymised session replays (text you type is always hidden).
- Decline: nothing is stored on your device. Visits are still counted anonymously without cookies, and there are no session replays.
You can change your choice at any time:
How long we keep it
Analytics data is kept for up to 12 months and then deleted.
Your rights
Under the GDPR you can ask us for access to, correction of or deletion of data about you, and object to its use. Write to privacy@molch.dk. You can also complain to the Danish Data Protection Agency (Datatilsynet), datatilsynet.dk.